flybmi

The case study for the brand development work carried out for UK boutique airline, flybmi. It covers the strategic journey to the refreshed visual style and messaging.

flybmi

Role: Creative Lead, Brand Strategy, Copywriting

View my condensed strategic presentation for flybmi


Proposed update to corporate identity


Proposed update to corporate identity


Refreshed icon family


Walkway design for Bristol Airport departures lounge

Walkway design for Bristol Airport departures lounge


New graphic device, layout, typography and colour palette (Print advertising)


New graphic device, layout, typography and colour palette (Poster advertising)

New graphic device, layout, typography and colour palette (Poster advertising)


Increased use of illustration (Animated display advertising)

Increased use of illustration (Animated display advertising)


Competitions

Competitions


Increased use of illustration (Safety card)

Increased use of illustration (Safety card)