Jonathan Crawford

Kinoko

The case study for the brand development work done for Kinoko, the new kombucha drink. Label design and web design are also featured.

Kinoko Kombucha

Role: Creative Lead, Brand Strategy, Copywriting

View my condensed strategic presentation for Kinoko

 
Four flavour profiles

Four flavour profiles

Flavour descriptions consistent with brand tone

Flavour descriptions consistent with brand tone

Flavour descriptions consistent with brand tone

Flavour descriptions consistent with brand tone

Flavour descriptions consistent with brand tone

Flavour descriptions consistent with brand tone

Flavour descriptions consistent with brand tone

Flavour descriptions consistent with brand tone

Brand stationery

Brand stationery

cheers.jpg
Brand website (with ecommerce funcationality)

Brand website (with ecommerce funcationality)