MashUp
Role: Creative Lead, Concept, Copy
Positioning idea and tagline for Singapore launch of MashUp
Billboard anagram (IT’S GOING TO BE BIG) to tease the launch. Headline revealed by QR code
Sponsored content and Digital Out Of Home anagrams to launch flavours
On-ground/in-store anagram messaging to encourage trial through special offers
On ground activation with roaming ‘curiosity’ truck featuring key local influencers
Minisite for fans to create a bespoke playlist based on their choice of emoji ‘mashup’
Extension idea on YouTube or in cinemas - short idents mashing up movie genres (here James Bond & Star Wars)
Extension idea on YouTube or in cinemas - short idents mashing up movie genres (here Godzilla v Kong & Rocky)