flybmi

The case study for the brand development work carried out for UK boutique airline, flybmi. It covers the strategic journey to the refreshed visual style and messaging.

flybmi

Role: Creative Lead, Brand Strategy, Copywriting

View my condensed strategic presentation for flybmi

Proposed update to corporate identity

Proposed update to corporate identity

Refreshed icon family

Walkway design for Bristol Airport departures lounge

New graphic device, layout, typography and colour palette (Print advertising)

New graphic device, layout, typography and colour palette (Poster advertising)

Increased use of illustration (Animated display advertising)

Competitions

Increased use of illustration (Safety card)